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• Advertising Schools Video: The History of Advertising

Ok so 3 more posts today that I’ve dug up – I’m an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They’re just from a few different sites I’ve been surfing lately that are generally good for information like this…

Columbia Ideas At Work : Feature : Many+Happy+Returns+on+Marketing

Marketing managers have tended to focus too much too long on trying to measure the impact of tactics with easy-to-understand measures that are of questionable worth. Click rates for Web advertising are easy to measure, but what do they really tell us? …. A recipient of the School's Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science. View full profile …

Columbia Ideas At Work : Feature : The+Sponsor+Trap

Gita Johar (PhD: NYU; MBA: Indian Institute of Management) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. Professor Johar's expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship. She also examines the influence of consumer self-control and perceptions of control on decision making and consumption. …

Beijing: Cheung Kong Graduate School of Business Seeks a Program …

Cheung Kong Graduate School of Business wants a program manager who is fast paced and friendly, with a strong sense of commitment, ownership and a genuine desire to go above and beyond the call of duty. … Proactively mana 1d4 ge the marketing, implementation and administration of programs and activities according to established procedures and rules; 3. Provide high level English language written analysis and advice relating to current and emerging topics related to …

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