The domain name is the basic foundation of a website. It’s the marketer that identifies your site on the vast World Wide Web. The domain name is also called the URL or the web address of a site. It’s a unique online identity, especially for personal and business brands. You need to purchase a domain name for your website. Australian sites that require a .au extension should buy one from a local seller. This very brief guide will explain how you can obtain a domain name for your Australian website. First Decide If You Want a Local Domain Getting a domain name is compulsory whenRead More →

Instagram is no longer a “teen thing.” The photo sharing social network has morphed into a highly potent advertising platform that even legacy brands like Pepsi or Cola have moved to. A good majority of Australians use Instagram, and the platform is only second to Facebook in terms of popularity. Considering that Instagram use is on the rise, it’s worthwhile to wonder if the social network has any marketing benefit to your brand. Let’s ponder that question: It Depends on B2C to B2B If your business is intended mainly for consumers, then Instagram would be a promising channel to advertise on. B2B businesses on theRead More →

You may be just starting your own store, or you want to improve on a store you’ve been running for some years now. How can you give your customers the best shopping experience and improve your revenue too? Well, think about what makes other grocery stores and supermarkets so successful. What are they doing right that you can learn from and incorporate to the way you run your store? Selection By making sure you have a wide range of goods available, you ensure that your customers need not go anywhere else. Especially when it comes to items that most people commonly use, you’ll want toRead More →

Back when the iPhone was first released by Apple, it was just another smartphone making an entrance into a relatively new field. Now though, due to the amount of competition that is affecting nearly every product in this genre of electronics, the iPhone and the smartphone have come to mean two different things. Of course, the iPhone has a whole range of different competitors. There is all manner of brands out there and all of them have the same goals. Even with all this competition, many of whom offer far cheaper prices for the same specifications, people all over the world tend to use AppleRead More →